The intersection and the in-between
Coming back from SXSW on Sunday, 19-Mar, I’m still pretty much on the ‘recovery mode’ after 12-16hrs daily out and about during 10 days of conferences, discussion panels, trade show, exhibition, exposition, music showcase, comedy, movie premiere, not to mention … parties! (you name it). As a first time participant in SXSW, I had a …
Dựa trên kết quả từ focus group, các chiến lược sau đây là trọng yếu để xây dựng một thành phố du lịch – Đề ra chính sách hỗ trợ Thiết lập một văn phòng âm nhạc do thành phố quản lí, hoặc thuê chuyên viên âm nhạc Thiết lập Ban cố vấn âm nhạc …
Điều gì tạo nên một thành phố âm nhạc? Khi làm đề tài nghiên cứu về các thành phố âm nhạc, mình nhận thấy rất nhiều báo cáo/ý kiến chuyên gia từ lĩnh vực quy hoạch đô thị/chính sách công. Âm nhạc cũng là một nền công nghiệp như bao nền công nghiệp không khói …
There was time when survey was the only form of market research we relied on when we wanted to know the behavior of the market. This time has long gone. Big data today doesn’t rely on the prospect’s assumption of what they want to see but what they really see. Indeed, past behavior can predict …
I spoke about this few months ago in my Fundraising in the Arts class. My topic was crowdfunding in Music. Little did I know it was a controversial topic, since people all had different idea on what was considered “Appropriate” as an Ask. Looking back at the case, I found it interesting and informative to …
This article is part of my ongoing personal research about things going around the Music Scenery. Using SAS social listening/web crawling/analysis tools, I aim to detect patterns in social conversation around music, find innovations in Music technology scene and draw some implications on new music tech product launching. As far as my weekly schedule allows, …