The piano guys and the subtlety of music

The Piano Guys – Steven Sharp Nelson, Jon Schmidt, Al Van der Beek and Paul Anderson – are an American musical group from Utah who became an online sensation by way of their immensely successful series of strikingly original self-made music videos.

I was first impressed by Steven’s look, which is so similar to Mr. Bean. As a multi-instrumentalist, Steven translate his skills playing guitar and percussion into an innovative and subversive way of playing the cello. To date, he has invented dozens of unique cello textures that have never before been heard – the sound of a trombone or an oboe, a Chinese fiddle, an Indian sitar, a saxophone, a kick drum, a snare drum, a timpani…

Jon Schmidt’s  pure and soothing performance brings great delight to the ears. With over twenty years teaching, Jon has developed an amazing technique for teaching note-reading on a two year level in 10 weeks or less.

Apart from being a great band, The piano guys are also superb actors. I’m sure that anyone who watched “Happy together” would certainly share the same opinion. Their music not only has brilliant technique but also revive the melody. The concept behind their videos is always astounishing.

Their phenomenal collaboration with Lindsey Stirling

Their most popular music is probably “What makes you beautiful” where they show the joy of playing (Yamaha would be glad to sponsor for this performance!).

In the world  full of talented artists, The Piano Guys create music that embraces a refreshing conversation with the audience.  Lots of singers may do it quite easily, but not many instrumental bands can leverage music to such fine extent and make the perfomance so enjoyable to watch. Their witty charm makes any show breathtaking.

If there’s any word that can cover all the spirit of The Piano Guys, it’d be “joyful”, since every melody they made is thrilling, be it the exciting “Love Story” of Taylor Swift or the tormenting “Rolling in the deep” of Adele.

You can learn more about them on their website and follow them on Twitter and Facebook! Drop by their YouTube channel for all their fantastic videos, or learn their journey via their interview at Huffington post 

Unveil the myth of The piano guys’ viral marketing strategy: Learn from their Cello Wars (Star Wars Parody) here: http://bloggingconcentrated.com/viral-marketing-examples/

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